Audi Factory
Winston paid a visit to the Audi Factory in Ingolstadt, Germany. He speaks with Heiko who tells him all about his extraordinary job. Along with his team, he is in control of the smell of a brand new Audi. We all know that distinguished smell of a new car, and that’s why it’s so important to get that smell right.



Audi Nose Team
The Audi factory in Ingolstadt produces a lot of Audi’s every year. Heiko is part of the “Audi Nose Team” and their job is to make sure that every new car has that perfect smell. They go through several tests to reach that unique smell. If you’re thinking about joining the Audi Nose Team you are required to have a great sense of smell!

Audi
In 1899 the brand Audi was established. In that year August Horch founded the car company Horch together with several partners. Within 10 years the partners wanted out and Horch had to come up with a new name to start his own company. A good friend of Horch translated the name Horch in Latin. The name Audi was born.